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Miami Science museum retail store design visualization

Store Design: Every Retail Environment Should Have A Story To Tell

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NIKE: Maple hardwood flooring with basketball markings on the floor. Wooden bleachers cladding the walls. Gorgeous displays of cutting-edge athletic shoes. The coolest mannequins in town. Great lighting. Unique and perfectly designed store fixtures.

 

As you enter their store they are challenging you to keep up with their brave new world, and that makes you want to keep up!

 

 

BANANA REPUBLIC: Elegant white walls. Dark mahogany floors. Tasteful moldings. Black lacquer display tables. Stunning black and white photographs.  Great lighting. Men’s clothes are here. Women’s clothes are there. The garments are perfect for your lifestyle.

 

 

The store design is telling you their clothes are refined and perfect for your upwardly mobile lifestyle.

 

 

Neither Nike nor Banana Republic simply stumbled upon how their stores look. Maybe they did early on, but not now. Both chains have crafted a storyline that is unique to their brands and guides their designers as they create each store. I’m not talking about their style guides, I’m talking about their corporate themes.

So what might these story lines be that Nike and Banana Republic might use to keep their designers on target? How do they consistently stay so good?

Nike’s retail environmental story might be, “Imagine each retail store as a locker room like no other. Be so far out front that we don’t look back! Keep two recognizable references to locker rooms, then throw everything else away. Lead the charge to the future!”

Banana Republic might be, “Imagine our stores as being a high end New York townhouse. We are tastefully & classically refined. We are timeless, and our clothes need only to be displayed against white for you to recognize their perfect suitability for your lifestyle!”

The right story will inform everything

 

 

The right story will inform everything, from the design of the logo, to the display systems to be used, to the colors and materials chosen. Staying focused on that story keeps the designer’s ideas on track, and if done carefully, the store will set the stage to enroll your guests in your merchandise.

Every store has a story to tell, and choosing the right one will help guide you to a perfectly balanced retail environment.

“Bryan’s skillful illustrations, strong sense of design, and his engaging ability to collaborate were extremely effective in bringing in our projects to fruition.”
-Michael Early, V.P. Construction and Facilities Event Network
“I would heartily recommend Bryan Jones and am confident you will find him to be a valuable asset for any assignment.”
-David Gerken, Retail Design Consultant
“Bryan's ability to capture and articulate a concept is exceptional.  His work on our behalf led to our presentation in Montevideo, Uruguay of the project at the World Bank.”
-Regina Binder, President and CEO of Binder Group
“Bryan’s visualizations were absolutely crucial to getting buy-in on a brand new store concept for our Client, American Greetings.”
-Adam Jones, COO & Managing Partner, RHDC Studio
“Working with Bryan has been a pleasure. He has taught me a great deal about design and presentation through illustrations.”
-Michael Early, V.P. Construction and Facilities Event Network
“I have worked with Bryan on many successful retail design projects and have always been delighted with the relationship and proud of the work produced.”
-David Gerken, Retail Design Consultant
“I’d recommend Bryan to anyone looking to bring their creative vision to life by way of illustrations, renderings and animations.”
-Adam Jones, COO & Managing Partner, RHDC Studio
“Bryan is one of the most creative retail consultants I have worked with. He is great at listening to and collaborating with his clients, always with a big smile on his face!  He is passionate, realistic, and responsive!”
-Jose Flores, Architectural Designer, J+E Design Studio
“We asked Bryan to become an integral part of the creative process at Event Network and his illustrations and designs dramatically raised the level of our stores and presentations.”
-Michael Early, V.P. Construction and Facilities Event Network
“Among Bryan’s many skills and attributes is the ability to create a vision for the future and communicate that vision in visual forms everyone can understand.”
-David Gerken, Retail Design Consultant
“Bryan is a very quick learner, proved to be more than capable and managed challenges with great skill. He is incredibly organized and motivated to make the projects succeed.”
-Jose Flores, Architectural Designer, J+E Design Studio
"Bryan Jones has collaborated with me on many projects through the years and his illustrations have always been effective in generating enthusiasm for my clients, which is why I hire him.”
-Jeff Grant, Designer in Chief, Grant Retail Design
“What makes Bryan truly outstanding is his ability to reach beyond the capabilities of the software to touch the creative essence of each design project.”
-David Gerken, Retail Design Consultant
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