ARTISTFOUNDRY

3d Modeling: The Power Of the Right Visualization

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I am an architectural illustrator. I create drawings of buildings, retail stores and I illustrate conceptual ideas that are buried in somebody’s imagination and need to be brought to life. I usually base the illustrations on an architect’s plans, sometimes from photographs, and often the conceptual sketches are based on the clues I pick up watching a client’s arms wave in the air as they describe what they have in mind.

I draw these projects in a 3d modeling program, enabling me to spin the building around, to look at it from the top, to see it from the side, and travel through the spaces. Clients are frequently delighted, and often get views of particulars they never realized would occur when listening to their architect or simply looking at plans.

A Case In Point

A good friend is currently in the process of building a beautifully designed home on a beach in Mexico. I’ve been hearing about his plans for some time, though he has never asked me to build a model of his basic structure. He’s feeling justifiably confident, as this is just the latest of his building projects, and he and his advising architect are experienced and know what they are doing.

We went together to see the site, giving me a chance to see the beginnings of the construction and him the opportunity to check the proceedings. Feeling curious, I asked for a set of the plans and upon arriving back at my studio I started building a model. I wanted to see what this jewel was really going to look like, and in truth, I was looking for those unimagined surprises I mention before.

Upon seeing the model of what the plans actually called for, they soon realized several design alterations were needed, and a few of the changes needed to be acted upon immediately while they could still alter the foundation. There was a surprise here, a better solution there, and they were able to avoid a couple of catastrophes.

This great home had just been nicely refined with the help of some well-timed illustrations.

 

“Bryan’s skillful illustrations, strong sense of design, and his engaging ability to collaborate were extremely effective in bringing in our projects to fruition.”
-Michael Early, V.P. Construction and Facilities Event Network
“I would heartily recommend Bryan Jones and am confident you will find him to be a valuable asset for any assignment.”
-David Gerken, Retail Design Consultant
“Bryan's ability to capture and articulate a concept is exceptional.  His work on our behalf led to our presentation in Montevideo, Uruguay of the project at the World Bank.”
-Regina Binder, President and CEO of Binder Group
“Bryan’s visualizations were absolutely crucial to getting buy-in on a brand new store concept for our Client, American Greetings.”
-Adam Jones, COO & Managing Partner, RHDC Studio
“Working with Bryan has been a pleasure. He has taught me a great deal about design and presentation through illustrations.”
-Michael Early, V.P. Construction and Facilities Event Network
“I have worked with Bryan on many successful retail design projects and have always been delighted with the relationship and proud of the work produced.”
-David Gerken, Retail Design Consultant
“I’d recommend Bryan to anyone looking to bring their creative vision to life by way of illustrations, renderings and animations.”
-Adam Jones, COO & Managing Partner, RHDC Studio
“Bryan is one of the most creative retail consultants I have worked with. He is great at listening to and collaborating with his clients, always with a big smile on his face!  He is passionate, realistic, and responsive!”
-Jose Flores, Architectural Designer, J+E Design Studio
“We asked Bryan to become an integral part of the creative process at Event Network and his illustrations and designs dramatically raised the level of our stores and presentations.”
-Michael Early, V.P. Construction and Facilities Event Network
“Among Bryan’s many skills and attributes is the ability to create a vision for the future and communicate that vision in visual forms everyone can understand.”
-David Gerken, Retail Design Consultant
“Bryan is a very quick learner, proved to be more than capable and managed challenges with great skill. He is incredibly organized and motivated to make the projects succeed.”
-Jose Flores, Architectural Designer, J+E Design Studio
"Bryan Jones has collaborated with me on many projects through the years and his illustrations have always been effective in generating enthusiasm for my clients, which is why I hire him.”
-Jeff Grant, Designer in Chief, Grant Retail Design
“What makes Bryan truly outstanding is his ability to reach beyond the capabilities of the software to touch the creative essence of each design project.”
-David Gerken, Retail Design Consultant
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